Grupo Frontera is a Mexican-American regional Mexican band from Edinburg, Texas, known for bringing norteño, cumbia norteña, Tejano, and modern música mexicana into the global mainstream. The group built early momentum with its viral cover of Morat’s “No Se Va,” then became one of the biggest breakout acts in regional Mexican music through songs and collaborations including “Bebé Dame” with Fuerza Regida, “un x100to” with Bad Bunny, “Frágil” with Yahritza y Su Esencia, “Que Vuelvas” with Carin León, “TULUM” with Peso Pluma, “ALV” with Arcángel, and “POR QUÉ SERÁ” with Maluma. With albums including El Comienzo, Jugando A Que No Pasa Nada, and current releases tied to Y Lo Que Viene, Grupo Frontera has become a major touring act connecting traditional borderland sounds with contemporary Latin pop and urban collaborations.