Natalie La Rose is a contemporary R&B vocalist from Amsterdam who caught the attention of Flo Rida at an ESPY Awards after-party and was subsequently signed to his International Music Group label. She later moved to Republic Records, distributed by Universal Music Group, where her debut single "Somebody," featuring Jeremih, became an international hit in January 2015. The track, reminiscent of Tinashe's "2 On," reached the Top Ten on the U.S. singles chart, establishing La Rose as a rising star in the R&B genre.