Venue Details

Established

Opened 2014

About

The LINQ is a high-energy promenade and entertainment complex on the Las Vegas Strip featuring open-air shopping, dining, and attractions centered around the iconic High Roller observation wheel. The venue combines a modern, pedestrian-friendly outdoor mall aesthetic with upscale retail and restaurant options, creating a vibrant social hub that bridges the gap between casino gaming and casual entertainment. It's notable for its architectural openness and the dominant presence of the world's tallest observation wheel, which serves as both a literal and figurative centerpiece that defines the space and offers 360-degree views of Las Vegas.

Address

3535 S Las Vegas Blvd, Las Vegas, NV 89109

Phone

(702) 731-3311

Fact

High Roller Observation Wheel

The 550-foot High Roller was the world's tallest observation wheel when it debuted in 2014. Its sealed, air-conditioned glass cabins offer 360-degree views of Las Vegas and take 30 minutes to complete one full rotation.

About the Venue

Layout & Flow

The open-air promenade design keeps foot traffic moving, making it one of the Strip's most accessible entertainment zones.

Photo Opportunity

Photo-Op Value

The High Roller and surrounding promenade provide exceptional visual appeal and photo opportunities compared to typical casino floor areas.