Venue Details

Established

Opened 2014

About

The LINQ is a high-energy promenade and entertainment district located in the heart of the Las Vegas Strip, featuring an open-air shopping, dining, and entertainment experience with a carnival-like atmosphere. The venue is anchored by the High Roller, the world's tallest observation wheel, and includes numerous bars, restaurants, and retail shops arranged along a pedestrian mall designed to evoke a vibrant street festival. It delivers a more social, walkable alternative to traditional casino floors, blending retail therapy, casual dining, craft cocktails, and people-watching in a lively outdoor environment.

Address

3535 S Las Vegas Blvd, Las Vegas, NV 89109

Phone

(702) 731-3311

Fact

High Roller Observation Wheel

The 550-foot High Roller was the world's tallest observation wheel when it debuted in 2014. Its sealed, air-conditioned glass cabins offer 360-degree views of Las Vegas and take 30 minutes to complete one full rotation.

About the Venue

Layout & Flow

The open-air promenade design keeps foot traffic moving, making it one of the Strip's most accessible entertainment zones.

Photo Opportunity

Photo-Op Value

The High Roller and surrounding promenade provide exceptional visual appeal and photo opportunities compared to typical casino floor areas.